2013 Awards

We congratulate and thank 2013’s Winners and Nominee’s, as well as our entire PX Community for another outstanding event and year. The judges for 2013′s awards can be found here.



2013 PX Prepaid & Payment Awards Results


BEST CONSUMER FUNDED PREPAID PROGRAM

2013WINNER

Cineplex Entertainment & BuyATab e-Gift Card and Marketing Program

Cineplex Entertainment launched an eGift Card program to increase Gift Card sales, increase revenue, stay current with market trends, enhance their brand, and to continue to be seen as the leader in their market. They partnered with Buyatab Online, to provide the eGift Card Software-as-a-Service, branded website integrations, branded and scripted bilingual Support, and management reporting. Cineplex applied proactive marketing initiatives including frequently changing and seasonal eGift Card designs and banner ads, social media, and specific eGift Card promotions.

These efforts contributed to the program’s immediate success and Cineplex quickly surpassing their initial goal of increasing overall Gift Card sales by 20%. They’ve embraced mobile technology as part of their eGift Card initiative. Customers can easily access mobile optimized sites as a means of purchasing and sending eGift Cards, and delivery takes only seconds. Recipients of eGift Cards can store them on their phone or even in Apple Passbook.

Cineplex was the first merchant in Canada (in any market sector) to enable eGift Card users to utilize Apple Passbook Cineplex eGift Card holders are realizing excellent value, by carrying the Card with them on their mobile device, versus tossing it in drawer. This provides a frequent reminder to engage with the brand. Redemption is as easy as scanning the bar code from the phone, or a printed version. The ease and convenience for customers is extraordinary. The results for Cineplex have been outstanding. They are the trailblazers in Canada for eGift Card programs.

Runner Up:

Cadillac Fairview & Store Financial shop! Card and a la carte Shopping

The Cadillac Fairview shop! card gift card is Canada’s first national shopping centre gift card. It is also the first multi-mall, multi-store gift card, which can be redeemed at any of the 23 Cadillac Fairview premier shopping centres across Canada.

The program is available nationally in both official languages: English and French. The trademark names are: shop! card and la carte shopping!.

Gift cards are for consumers and corporations. Consumers purchase them as gifts and for personal use, and corporations purchase them as gifts, employee incentives and rewards.


BEST CORPORATE OR GOVERNMENT FUNDED PREPAID PROGRAM

2013WINNER

City of Toronto & SelectCore Payments Instant Issue City Services Benefits

The City of Toronto Instant Issue City Services Benefits Program is the first program of its kind in Canada. The program was developed to address a growing need by the City of Toronto to streamline the disbursement of social benefits to its recipients. The underlying challenge was to instantly issue an embossed card at each designated City of Toronto office.

Through extensive teamwork and collaboration, SelectCore and our partners delivered a truly innovative solution. The instant issue solution involved the deployment of secure printers, well designed location security and mutual ownership of this groundbreaking initiative. MasterCard cards are embossed onsite at designated City of Toronto office locations throughout the City (“TESS” offices). Recipient IDs are verified and recipients are instantly issued a card with their benefits proceeds loaded real time. At this point, the recipient selects a PIN number and is provided face to face instruction and information about the card and its use. This personalized awareness helps facilitate the use of the card and reinforces the features and functions of the overall card program.

Through the introduction and launch of this groundbreaking instant issue EMV/Chip card solution, the cardholders, City of Toronto, SelectCore and the prepaid industry in general have created tangible benefits. Cardholders enjoy a financial tool safe and more secure than cash. In addition, the City of Toronto enjoys the benefit of economizing costs and controls of benefits distribution. This program has leveraged innovation and delivered a leading program for the emerging government benefits distribution paradigm.

Runner Up:

Great West Life Health Solutions Plus Visa Card

In the ever-changing landscape of consumer healthcare, our commitment has remained steadfast: to reduce costs and simplify the business of healthcare. The Health SolutionsPlus program does just that, and we are honored to work with Great-West and People’s Trust to make the solution a reality.

Evolution1 is the only electronic payment, on-premise, and cloud computing healthcare solution that offers a single end-to-end user experience, provides innovative auto-substantiation technologies, and automates workflow for Partners, employers, and consumers.

Our revolutionary healthcare solutions and services empower and simplify the consumer experience. Health SolutionsPlus is a shining example. No one else in the industry provides the single end-to-end consumer experience that Evolution1 does; no one. We will continue to lead the industry with our commitment to research and development, our focus on consumers, and our dedication to quality partnerships.


BEST MARKETING CAMPAIGN

2013WINNER

Shoppers Drug Mart & InComm Canada InComm Gift Card Week

The Shoppers Drug Mart Gift Card Week campaign was targeted to Shoppers Optimum members, which is the number one loyalty and reward program in Canada. The campaign promoted all prepaid products, except for long-distance and wireless. For every one dollar spent in the store, members received ten points. Members who spent $150 or more on two or more gift cards received 8,000 Optimum points. Shoppers Optimum points are traditionally not rewarded on third party gift cards, so this promotion is a one-time yearly event.

The purpose of the promotion was to build awareness of the prepaid category at Shoppers Drug Mart and to increase sales leading up to the holiday shopping season. The primary message was to buy gift cards and receive points as a bonus. The campaign aimed to achieve an increase in sales with its Shopper Optimum members by enticing them to take advantage of the bonus points and buy their gift cards early.

This particular campaign was different from other campaigns aimed at promoting the brand because it was exclusive to Shoppers Drug Mart and was specific to all gift card categories (except long-distance and wireless products).

Runner Up:

Starbucks & First Data livingsocial $10 Starbucks gift card offer

Starbucks Canada partnered with LivingSocial to offer a $10 Starbucks Card for a $5 price point. This generous offer was designed to stimulate trial and awareness of the Starbucks Cards in Canada. The partnership between LivingSocial and Starbucks was mutually beneficial in that it provided Starbucks a distribution method to sell its cards beyond its coffeehouse walls, and it enabled LivingSocial the opportunity to offer its customers an exclusive offer and attract new members to its base.

The campaign was inspired by people’s desire to connect. So offering a way get two cups of coffee for the price of one enables more people to connect over a great cup of coffee. It was an organically designed campaign that leveraged social and digital channels to carry the word. The primary methods of communication were through Starbucks social media channels including Twitter, Facebook, and LivingSocial’s member database. Only existing communication channels were used that leveraged peer to peer sharing of the offer through their own networks. At 150,000 completed deals, it is the largest deal ever done in Canada to date. At its peak, LivingSocial transactions were at 184 deals per minute.

This campaign demonstrated the power of referrals given that 40 percent of vouchers came from a shared reference code. This is above and beyond the average sharing rate and further testament to the powerful combination of the offer and the brands.


BEST PREPAID CARD DESIGN (BUSINESS OR CONSUMER)

2013WINNER

Tim Hortons & MasterCard Canada Inc. Roll Up The Rim Prepaid MasterCard card

The Tim Horton’s Roll up the Rim program has been part of the Canadian landscape for years, you could find the cups in the hands of young and old, with the simple purchase of a coffee (and Canadians are one of the largest consumers of Coffee) you can have a little bit of fun by roiling up the rim to win one of many great prizes that the Tim’s group has provided for years. Another coffee, a delicious donut, a BBQ, a TV, a new car how can you beat that offer $1.60 could get you any one of those prizes and this year we provided a prepaid card with a cash value of $5000.

A Canadian consumer would be proud to use the Tim Horton’s Prepaid card with the symbol of the cup on the card, what a conversation piece and what a way to continue to build brand loyalty both to Tim Horton’s and MasterCard!

Runner Up:

Cara Operations Ltd. & Cineplex Entertainment Cara Snap-Off Scene Points Card

The bonappétit gift card is the perfect gift for friends, family and special people in your life. The gift cards can be used at over 700 restaurants across Canada including Milestones Grill + Bar®, Swiss Chalet®, Harvey’s®, Montana’s® and Kelsey’s®. A partnership between Cineplex Entertainment and Cara Operations Ltd, has made the gift buying experience even better. When you purchase a Cara gift card at any one of the 700 restaurant locations, you can earn 3 SCENE points for every $1 spent on a gift card. Therefore, if you buy a $50 bon appetite gift card, you receive 150 SCENE points!

The innovative design of the plastic has a snap off tab which indicates this very special offer on the top of the Bon Appetit gift cards. You can also purse your gift card online at www.bonappetitgiftcards.com and earn SCENE points by entering your SCENE card number during the checkout process. This new design and marketing program now makes creating your dinner and a movie or gift giving experience an even better one!


BEST VIRTUAL PROGRAM

2013WINNER

Carta WorldWide Carta NFC Virtual Prepaid Network

The Carta NFC Virutal Prepaid Platform is a turn-key product for Issuers and MNO and merchants that brings NFC Mobile-Payments to market with a rapid and low-cost deployment model.

With this product Carta delivers an end-to-end solution that includes device provisioning (personalizing phone with MasterCard PayPass account), transaction processing, white label wallet application, and turn-key issuer and MNO interfaces.

By leveraging underlying technology in place, Carta reduces setup and deployment cost for NFC projects and minimizes the need to update existing systems. This groundbreaking product represents a key step in the mass-market adoption of NFC Mobile-Payments. Mobile operators, issuers and merchants now have a low cost and low risk model that enables rapid time to market to launch an NFC mobile payments product.

Consumers benefit with a product that is open to any user regardless of bank relationship, and the product keeps bank and credit details secure. Utilizing a virtual NFC prepaid account instantly personalized to the mobile phone, consumers can access immediate spending power with any NFC enabled-handset. This introduces a simple and convenient experience for consumer adoption, while limiting exposure of personal banking information.

The virtual prepaid product also supports dynamic top-up integration enabling virtual gift card delivery, digital coupons and mobile loyalty programs.

This product not only represents a breakthrough in the commercialization of mobile payments, but also the future of prepaid in the mobile world.

Runner Up:

Ukash Global eMoney Network

Ukash is a cash alternative payment method that lets consumers worldwide use cash to shop, pay and play online – securely, privately and conveniently. Coins and banknotes are converted at retail outlets or online into a unique 19-digit Ukash code, which can be used as payment on websites or loaded onto prepaid cards and e-wallets. Consumers can combine, split or donate their Ukash codes using Ukash Tools.

Established in 2005, Ukash is now available at over 420460,000 physical points of purchase around the world in accessible locations such as 7-Eleven in Denmark, Newsstands in Canada, ATMs in Spain, and kiosks in Russia. In the last five years, Ukash has expanded from 8 to 57 countries. Recently Ukash has expanded its reach in key European markets such as Belgium, Germany, Italy, Portugal, Russia, Spain and the Netherlands as well as launching in Denmark. The company has also expanded in Australia, New Zealand, Canada, South Africa, Brazil, Mexico, Colombia and Argentina.

Each day, 10,000 transactions are made with Ukash in the UK alone, with over 500,000 global registered users and an estimated 1.5 million users worldwide. Ukash is convenient and easy to obtain; it ensures privacy with no need to reveal personal financial details; it enables people without bank cards or accounts to pay online; and it’s a means to manage spending. Consumer demand for new ways to pay and send Ukash has led to exciting developments set to launch in the coming year.


BEST PREPAID INNOVATION

2013WINNER

Esso & Exchange Solutions Esso Price Protection

The ESSO Price Protection product enables companies to offer a promotional fuel card to market fuel savings through a locked-in price mechanism that fixes a set cost per litre. The maximum benefit protects the exposure of the program (cost) and the minimum benefit protects the customer on the possibility of falling fuel prices.

The first deployment of this program is through Hyundai Canada, which is an offer to purchase fuel at 99 cents per litre for a maximum number of litres. To support this effort, Exchange Solutions enabled card activation at the individual dealer level, where the automotive dealer enters an inactive card number and VIN. This is a very simple process for the dealership. In a file feed for approved VINs, Exchange Solutions activates the cards entered automatically with the correct number of maximum eligible gas litres.

Consumers value the program because they have a high affinity for fuel savings and a fixed price approach is a unique, easy-to-understand benefit. ESSO values the program because the consumer must shop at ESSO branded locations in order to qualify for the low fixed price on fuel. And for Hyundai this is an excellent marketing tool to get customers into their dealerships and to sell cars.

This type of prepaid innovation is not offered anywhere else in the world, as it is based on a proprietary and patent protected solution developed by Exchange Solutions.

Runner Up:

H&R Block & DirectCash H&R Block Advantage Prepaid MasterCard Card

H&R Block Canada was the first to consistently offer a reloadable tax-refund card across Canada. It was an efficient and low-cost electronic delivery of instant cash-back proceeds to clients. Consumers responded favorably to the MasterCard® product over the previous years debit card products. It was clear that the consumer wanted the advantage of the MasterCard brand.

H&R Block saw a 326% increase in purchase transactions with the MasterCard card over the previous year’s debit card program. H&R Block consumers chose the option of a prepaid card over a cheque more than 106,000 times in a 3 month period. This represents approximately 37% of the total instant cash back tax refunds performed, as compared to 24% during the same period last year. The general purpose reloadable card saves the consumer time and money in not having to cash a paper cheque, and in having the ability to use the card to make everyday purchases at no cost.

With the MasterCard® product consumers were offered shopping options that may not have been available to them previously. The H&R Block Advantage Prepaid MasterCard® card was an overwhelming success. DirectCash looks forward to helping the H&R Block propel this product in future years.


BEST PAYMENTS INNOVATION

2013WINNER

InteliSpend Prepaid Solutions DirectSpend Prepaid Card Acceptance Program

Prepaid cards are typically segmented into two types: open-loop cards, accepted wherever their network brand (i.e., Visa, MasterCard, American Express, Discover is accepted, and closed-loop cards, accepted only by the issuing merchant. Restricted Authorization Networks (RAN) are changing the traditional prepaid landscape and bridging the gap between open and closed-loop cards. In actuality, the prepaid market is just now catching up.

InteliSpend patented the technology over 14 years ago, calling it DirectSpend. DirectSpend creates a sub-network on the open network rails (operated by Visa, MasterCard, American Express, Discover and EFT operators), and as a fundamental function directs spending of open-loop (network-branded) prepaid cards to only a select merchant or group of merchants.

The DirectSpend patent is enforceable in both Canada and the United States and used to incent certain consumer behavior, control spending and expenses, and provide employee and government benefits. This level of customization offers new opportunities for prepaid card issuers, program managers, and companies to create new types of programs that deliver benefits to everyone in the value chain.

Utilizing the patent, InteliSpend launched the MAX Visa Prepaid Card, welcome at more than 100 popular retailers, restaurants and ticket outlets in Canada. Reward earners can spend it on just about anything they desire: sports gear, kitchen gadgets, electronics, party clothes, air travel and more. This flexibility, plus a long list of customization options, gives clients and reseller partners the power to create an incentive that inspires people of all ages, mindsets and lifestyles to take action.

Runner Up:

Carta WorldWide Carta Virtual Prepaid NFC Platform

The Carta NFC Virutal Prepaid Platform is a turn-key product for Issuers and MNO and merchants that brings NFC Mobile-Payments to market with a rapid and low-cost deployment model.

With this product Carta delivers an end-to-end solution that includes device provisioning (personalizing phone with MasterCard PayPass account), transaction processing, white label wallet application, and turn-key issuer and MNO interfaces.

By leveraging underlying technology in place, Carta reduces setup and deployment cost for NFC projects and minimizes the need to update existing systems. This groundbreaking product represents a key step in the mass-market adoption of NFC Mobile-Payments. Mobile operators, issuers and merchants now have a low cost and low risk model that enables rapid time to market to launch an NFC mobile payments product.

Consumers benefit with a product that is open to any user regardless of bank relationship, and the product keeps bank and credit details secure. Utilizing a virtual NFC prepaid account instantly personalized to the mobile phone, consumers can access immediate spending power with any NFC enabled-handset. This introduces a simple and convenient experience for consumer adoption, while limiting exposure of personal banking information.

The virtual prepaid product also supports dynamic top-up integration enabling virtual gift card delivery, digital coupons and mobile loyalty programs.

This product not only represents a breakthrough in the commercialization of mobile payments, but also the future of prepaid in the mobile world.


LEADING GIFT / PREPAID CARD ORGANIZATION

2013WINNER

Shoppers Drug Mart  

Shoppers Drug Mart has been selling POSA prepaid products since 2005, pioneering is the first true gift card mall destination in Canada. Not only do they carry the largest breadth of products in the Canadian market place but they continually refresh their products in all categories—gift cards, content, music, financial, software, wireless and long distance.

This practice ensures customers always have access to a changing assortment. InComm Canada is the sole provider of prepaid products in all Shoppers Drug Mart/Pharmaprix locations across Canada, providing multiple permanent and seasonal fixtures and displays, warehousing, distribution and promotional execution. Last year Shoppers Drug Mart launched a shipper for Moms, Dads & Grads in all stores, along with two seasonal displayers during the holidays—floor stand (in all locations) and quarter pallets strategically placed in the magazine section.

These holidays initiatives resulted in higher sales lifts. In addition, last holiday season Shoppers launched key value added promotions with Cara & Petro Canada, which yielded record sales. In order to further maximize sales, they supported these promotions with ads in their weekly flyer and in national newsprint. Shoppers has also created an annual event called Gift Card Week. This promotion includes its products and uses its premiere loyalty program, Optimum, as the promotional driver.

Runner Up:

Peoples Trust

A pioneer of Prepaid Card Programs in Canada since 2004, Peoples Card Services LLP is a subsidiary of Peoples Trust Company, itself a leading financial institution in Canada since 1985. Peoples Trust Company is a principal member of Visa® Canada and MasterCard® Canada as well as a member of CDIC, Interac® and the Canadian Payments Association.

Peoples Card Services has firmly established itself as a Canadian market leader in prepaid. We were the first in the Canadian card industry to offer a chip and pin prepaid card, and one of the first financial institutions to offer MasterCard and Visa in Canada. Since beginning in 2004, we have grown to of over $1,000,000,000 in prepaid loads alone and 12,000,000+ cards issued in Canada, with our retail products offered at more than 20,000 outlets.

Our reputation in Canada and abroad, based on our portfolio of successful programs, ensures that our organization continues to grow. As of April 2013, we have released a modernized corporate website, www.peoplescardservices.com, with the goal of providing a user friendly experience that invites prospective business partners and existing clients to understand our full suite of services and payment solutions. We assist and encourage our partners to expand their programs and reach out to new Canadian markets through consultation based on our depth of experience and knowledge.


LEADING PAYMENTS ORGANIZATION

2013WINNER

SelectCore Payments  

SelectCore’s products and services level the playing field and ensure that all consumers – regardless of their financial situation – have fast, flexible, reliable and safe access to the funds they need, when they need them. Founded in 1999, SelectCore is listed on the Toronto Stock Exchange(SCG-V).

We have been ranked among Canada’s fastest growing companies by Profit Magazine four times in the past six years and were included in the Deloitte Fast 500 list of North America’s fastest-growing technology companies and the Branham 300, celebrating Canada’s biggest tech companies. Through innovative advances in card issuance and distribution SelectCore continues to be a leader in the payments and card sectors across Canada.

Through the introduction and launch of our groundbreaking programs and instant issue EMV/Chip card solutions, SelectCore continues to forge new ground in Canada’s prepaid industry by delivering tangible benefits for stakeholders, cardholders, government agencies, banks and retailers. We pride ourselves on providing financial tools safer and more secure than cash. Our collective programs validate our place as a leading payments organization and we look forward to continued evolution and innovation as we shift traditional payments space paradigms.

Runner Up:

Moneris Solutions

Moneris Solutions Corporation (Moneris) was established in 2000 as a joint venture between Royal Bank of Canada and Bank of Montreal, two of Canada’s leading financial institutions. Moneris has grown to become the number one payment processor in Canada and a top ten processor in North America.

Moneris supports over 350,000 merchant locations, over 35,000 automated banking machines across North America, and processes over 3 billion transactions annually. We have offices throughout North America, employing over 1,300 people. Moneris’ strategic partnerships and product offerings provide its clients with access to solutions unmatched in the industry.

Moneris’ cloud-based, Software-as-a-Service (SaaS) retail management solution provides retailers with a simple and cost effective way to manage their business and to easily add new products and services to help them grow. Moneris is a market leader in e-commerce with a full range of products to support on-line sales, and a leader in micro-payments with the emergence of mobile commerce and digital wallets.

Another component of Moneris’ product offering is its comprehensive gift and loyalty programs, which allow retailers to offer more purchasing options to consumers while recognizing and rewarding their loyal customers. Through its subsidiary, Moneris Service Corporation (MSC) Moneris is able to offer Canadian retailers a full range of technical and POS service and support.

Moneris has built our demonstrated market leadership by focusing our energies on innovation, partnerships, and our people. We will continue to invest in providing superior payment solutions to our customers to be the leading payments organization in Canada.


INDUSTRY PERSON OF THE YEAR – PREPAID & PAYMENTS

2013WINNER

Jeffrey Smith President & CEO, DirectCash Payments Inc.

Jeffrey Smith, President & CEO of DirectCash Payments Inc. has contributed significantly to the growth and development of the prepaid and payments industries in Canada, as well as internationally. Jeff’s vision for convenient and secure payments for his existing clients led to his development and launch of the first prepaid cash card in Canada in 2001.

He continued to propel the industry forward through additional products and services, making prepaid the dynamic financial product choice for consumers that value convenience. Of significance was Jeff’s vision for prepaid to become a full functioning banking product. In order to make this vision a reality he co-founded DirectCash Bank, a Schedule 1 Canadian Federal bank under the Bank Act, in 2008.

Today, DirectCash Bank is one of the few banks in Canada focusing exclusively on servicing the prepaid card market. In addition, Jeff has focused on offering program management, transaction processing and card issuing to his merchants in order to provide convenient, customizable and flexible programs.

This past year he has built prepaid programs that offer under-banked Northern communities in Canada the opportunity to access full function banking products via a prepaid card. Additionally, he was integral in the development of H&R Block Canada Inc.’s reloadable tax-refund card, which has been wildly successful and is the first of its kind. Jeff’s market intuition and acknowledgement of consumer and merchant needs has and will continue to drive the prepaid and payments industries forward in the future.